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Meet the Cultural Creatives –one of their main characteristic is that they feel alone, so don´t talk about their beliefs, apart from to their closest group of friends.

The below characteristics were identified as qualities of a Cultural Creative. Agreement with 10 or more indicates status as a Cultural Creative according to sociologist Paul H. Ray and psychologist Sherry Ruth Anderson

  • love of nature and deep caring about its preservation, and its natural balance.
  • strong awareness of the planet-wide issues (i.e. climate change, poverty etc.) and a desire to see more action on them
  • being active themselves as well (e.g. cradle2cradle principle)
  • willingness to pay higher taxes or spend more money for goods if that money went to improving the environment
  • heavy emphasis on the importance of developing and maintaining relationships
  • heavy emphasis on the importance of helping others and developing their unique gifts
  • volunteer with one or more good causes
  • intense interest in spiritual and psychological development
  • see spirituality as an important aspect of life, but worry about religious fundamentalism
  • desire equality for women/men in business, life and politics
  • concern and support of the wellbeing of all women and children
  • want politics and government to spend more money on education, community programs and the support of a more ecologically sustainable future
  • are unhappy with the left and right in politics
  • optimism towards the future
  • want to be involved in creating a new and better way of life
  • are concerned with big business and the means they use to generate profits, including destroying the environment and exploiting poorer countries
  • unlikely to overspend or be in heavy debt
  • dislike the emphasis of modern cultures on “making it” and “success”, on consuming and making money
  • like people, places and things that are different or exotic
  • So it is good for those of us who identify with the characteristics of the cultural creatives to see that we are not alone in our views and understanding of the world.

    The link at the top is to the trailer. For those  who want to watch the full movie go to .The (R)evolution – Cultural Creatives 1.0 from Frigyes Fogel on Vimeo.

    This film sums up the most encouraging research into population and cultural trends.

    Buy our book - OFF THE GRID - a tour of American off-grid places and people written by Nick Rosen, editor of the off-grid.net web site

    One Response to “The Cultural Creatives – 50 Million Changing the World”

    1. Carl Lewis

      The 3Cs and PISA
      Conscientious and Cooperative Capitalism at Work

      Some believe that this is time for revolution, we believe that this is a time of social and economic e-volution. With the current social environment and mentality in the US, as an economic system it the time for Capitalism to evolve to the 3Cs, Conscientious and Cooperative Capitalism.
      PISA’s approach through impact investing aims to balance risk and return with social and environmental impact. We seek to deliver turnkey community-based solutions of a scale that donations cannot facilitate. In this way, we aim to harness the power of investments in profitable business models for societal good, and that is what attracts a myriad of investors from high-net-worth individuals and families to pension plans, corporations and foundations.
      There are various types of investment mentalities “values-based investing” (VBI), “mission-based investing” (MBI), “program-related investing” (PRI), with yet another approach by social investors focusing on aligning investment activities with an area of personal interest. Approaches like “double- and triple-bottom-line-investing” explicitly give comparable prominence to financial and social/environmental objectives and “blended value investing” describes the combination of investment and philanthropy. Blended-value investment offers a range of risk-reward profiles and different types of social and environmental value creation while also seeking positive financial returns.

      Low-Profit Limited Liability Company (L3C) are hybrid non-profit and for-profit enterprises and aims primarily to achieve social benefits with profit-making as a secondary goal. This structure unites investors of many types with various tolerances for risk and allocates expenses and income among them such that taxation occurs in the hands of the investor. L3Cs usually serve social purposes that have some economic viability but also face difficulty in attracting capital because of their high risk, low return model. In July 2010, the U.S. government established the $50 million (USD) Social Innovation Fund with the intent to engage a 3:1 public-private funds match to expand effective solutions in three key areas: economic opportunity, healthy futures, and youth development and school support. Hybrid investments generally refer to investments that do not exactly fit the true definition of classic investment vehicle. Quasi bonds would be such an example, an investment vehicle that has many of the characteristics of bonds, but not all.
      “I think societies everywhere will come to the conclusion that an important part of the capitalist system is having a powerful social sector to address social issues, because government doesn’t have the resources.”
      Sir Ronald Cohen, June 2010 Chairman, Social Investment Taskforce and considered by many to be the father of British venture capital Social Innovation Funding

      excerpted from ‘Impact Investing’ copyright 2010

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