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Luciano Benetton
Luciano: his yacht smells fishy

You can’t get much more off-grid than life on the ocean waves, and Luciano Benetton’s new yacht shows how to do it in green style. The yacht has just been awarded the first ever Green Star at the Monaco Boat Show, a new rating in the yachting world, to denote an environmentally friendly boat.

A mega-rich man”s politically correct whim? Far from it, Benetton insists. His firm was ahead of its time in stressing environmental concerns in its factories and offices, he says, and he has put those same values first – above price and speed, for example – in his new toy. “This was my choice,” he says. Was it his choice to name the vessel Trib

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