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Home Forums General Discussion Is it worth making your own mobile app?

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  • This topic has 0 replies, 1 voice, and was last updated 3 weeks ago by enzo.
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    enzo
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    Costs. If you don’t believe me, here are some facts:

    According to Flurry Analytics and comScore, smartphone and tablet owners use the browser for only 14% of the total time spent on the device. And 86% of their time is spent on different applications.
    The installed application is your direct communication channel with the consumer. Just think: you do not need to spend money on advertising or wait for a person to find you using Yandex. It remains to support the functionality that the user needs and provide him with relevant content.
    The number of purchases made using tablets and smartphones is growing both on the Internet in general and on the RuNet. According to GWI and Hootsuite, every second user makes a purchase through a mobile device at least once a month.
    An app, if you like, is a mobile browser that only opens your website. In which case would a user install such an Internet browser? Only if he is interested in your product or information. Therefore, remember: the client who installed the application is a loyal and ready to buy representative of the target audience.

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