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To simplify work and decision-making in Internet marketing, web analytics counters are used, and they also operate with such a concept as a goal. A goal is a specific action a visitor takes on your site. Clicking a button, watching a video, copying a phone number or e-mail address, scrolling to the bottom of a page, call back, request, order – these are all goals in web analytics. The question is which are the most important to you and which are the least.