Burt’s Bees founder Burt Shavitz was a modern day Thoreau. He loved nature and lived in a cabin much of his life. For him, as he said before he died: “the old ways are the best ways” and “the land is everything”.
The company he founded unveiled Mr Shavitz’s iconic, low-key cabin in January. Sadly, the company moved the rustic cabin from rural Maine to its headquarters on the American Tobacco Campus on in Durham, NC. The cabin displays Burt’s personal artefacts. The 300sq ft converted turkey coop originally had no electricity or running water.
“Burt was a living embodiment of our purpose to connect people to the wisdom, power and beauty of nature. A year after his passing, Burt’s life is a potent reminder for all of us that we can’t lose sight of our relationship with nature”, said Jim Geikie, General Manager of Burt’s Bees.
An observation bee hive was also installed to help educate the 1.5 million annual ATC visitors on bees and their importance to environment and humans. At its seasonal peak, the observation serves as a home to over 15,000 bees and is the largest of its kind in North Carolina.
Geikie spoke of his former boss’s habit of not using any electronics and instead choosing to embrace nature.”Burt used to say ‘I wake up when the sun comes in my window and go to bed when it’s too dark to read…Each day we come to work, we’ll be able to fondly remember the man who didn’t use an alarm clock and applaud his way of life as a beacon of inspiration in our hurried times”, said Geikie.
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