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KR and his billionaire backer

A new but still unseen fuel cell technology that its creator claims can be an off-grid source of cheap energy, and clean power,  is about to get its formal debut

Bloom Energy’s much-hyped fuel cell, known as the Bloom Box, will take place at eBay’s headquarters in California tomorrow (24 Feb).  Bloom Box is already being trialed on the campuses of Google and eBay among others. FedEx, Wal-Mart and Staples are among a score of Fortune 100 companies that have signed up as Bloom Box clients to save million in electricity costs. Former Secretary of State Colin Powell, among those who endorse the technology, is on the Board of Directors of Bloom Energy, an eight-year old stealth start-up that raised more than $ 400 million from Silicon Valley’s venture capitalists who have installed Bloom Boxes in their own bug-out locations.
The twin worlds of energy and entrepreneurship are crackling with electric anticipation after Bloom Energy’s India-born scientist-CEO K.R.Sridhar, provided a sneak peek over the weekend at the cheap electricity generation-in-a-box that could eliminate the traditional grid and challenge monopolies.
Supporters are claiming it could be the Holy Grail of the world’s energy quest; and even skeptics agree that it is a unique ”power-plant-in-a-box.” What acres of power grid can generate, Sridhar’s Bloom Box can crank out in a fraction of the footprint — in a squeaky clean manner too.
At its heart, Sridhar’s Bloom Box claims to be a game-changing fuel cell device that consists of a stack of ceramic disks coated with secret green and black “inks.” The disks are separated by cheap metal plates. Stacking the ceramic disks into a bread loaf-sized unit, says Sridhar, can produce one kilowatt of electricity, enough to power an American home – or four Indian homes.
The unit can be scaled up, installed anywhere, and be connected to an electrical grid, or a micro-grid, just like you would connect your PC to the Internet.
Other reports suggest Hydrocarbons such as natural gas or biofuel (stored separately) are pumped into the Bloom Box to produce cheap electricity but this appears to contradict initial reports. The company says the unit does not vibrate, emits no sound, and has no smell, although Sridhar admits to some initial, but minor, glitches at some installations.
A hoax it is not, although some are suggesting there is a lot of hype around the launch — somewhat like with that of the Segway transporter that was much bally-hooed but did not live up to its billing. As with Segway, the big catch right now is cost. Large-sized Bloom Boxes of the kind installed at some Silicon Valley campuses costs around $ 700,000 to $ 800,000. Sridhar estimates that a Bloom Box for the residential market could be out within a decade for as little as $3,000 to produce electricity 24/7/365. “In five to ten years, we would like to be in every home,” Sridhar told CBS’ “60 Minutes” on Sunday night.
But Silicon Valley, whose major venture capitalist Kleiner Perkins’ bankrolled Bloom Energy, is endorsing the technology. EBay said it has already saved $100,000 in electricity costs since its 5 boxes were installed nine months ago. It even claims that the Bloom boxes generate more power than the 3,000 solar panels at its headquarters. Google has a 400 kilowatt installation from Bloom at its Mountain View headquarters. California’s governor Arnold Schwarzenegger will be at the launch, which is to take place on the eBay campus.
The man at the center of all the excitement, Dr K.R. Sridhar, 49,  was a professor of Aerospace and Mechanical Engineering as well as Director of the Space Technologies Laboratory (STL) at the University of Arizona. He is also, literally, a rocket scientist, having served as an advisor to NASA in the areas of nanotechnology and planetary missions. Sridhar initially developed the idea behind the Bloom Box while working with NASA, as a means of producing oxygen for astronauts landing on Mars.
Dr. Sridhar received his Bachelors Degree in Mechanical Engineering from the University of Madras, India, and moved to in the 1980s to the U.S, where he earned an M.S. in Nuclear Engineering and Ph.D. in Mechanical Engineering from the University of Illinois, Urbana-Champaign, home to such start ups as Netscape.
Venture capitalists have reportedly poured $400m into Bloom Energy’s project since founder KR Sridhar began his work eight years ago. Twenty companies, including Wal-Mart and Google, are trying out the device. Sridhar has also attracted the high-profile support of Powell, who proclaimed last year: “I have seen the technology and it works.”
But industry watchers say they remain unsure exactly how it works. They also say Sridhar has aroused suspicion with his secretive approach, which includes working in an HQ with no sign outside.
Scientists and entrepeneurs have been trying for years to create a low-cost option for generating and storing fuel. Sridhar has told reporters his work draws on his research on generating oxygen for Nasa’s missions to Mars. The Bloom Box allegedly reverses this process, using natural gas or plant waste as fuel while producing relatively little carbon dioxide.
Sridhar gave CBS the first glimpse of the technology, explaining that the boxes are produced from stacks of ceramic plates. The plates, which are made of sand, are painted with special green and black inks. He declares that one such stack, or cell, can power a light bulb; 64 can power a coffee shop.
Nasa has been using similar devices aboard its vehicles for years but Sridhar’s achievement was to make the technology affordable, he told the Atlantic magazine last December.
He has been running a pilot project of the technology at the University of Tennessee for the last two years, where the Bloom Box reportedly proved twice as efficient as traditional power sources and produced 60% fewer emissions.
But its real potential lies in its claimed ability to use any fuel source – gas, plants, wind, solar, etc – to generate power, which would theoretically enable the Bloom Box to operate entirely off the electricity grid. That would offer developing countries, such as Sridhar’s native India, the chance to provide cheap, clean electricity to remote villages.
“I want to open up access to energy the way that PCs and the web opened up access to information,” Sridhar told the Atlantic. “So people can live where they want, and still be connected, without someone telling them when they can do their laundry.”

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13 Responses to “Boom time for Bloom Box”

  1. Mohamed Riyaz Ali

    Hai Mr.Sridhar….

    We would like to take dealership of your Sales & Service of your business product bloom box for Tamilnadu Region(South India). Kindly opt us for your channel business

    Reply
  2. kamalkant bhatia

    MR.K.R.SRIDHAR JI ,VERY VERY GOOD
    PLEASE DO SOME THING FOR INDIA VILLAGES AS SOON AS POSSIBLE AND INDIAN CITIES ALSO CONTECT ME ALSO MY MADRASSI MASALA.I WILL BE VERY HAPPY AND THANKFUL TO YOU.THANKS AGAIN FOR EVERY THINK YOU DONE FOR THE HOLE WORLD.
    YOURS TRULY,
    KAMALKANT BHATIA
    KKB55IN@HOTMAIL.COM
    G-203,SIDH APTS.107,I.P.EXTN.PPG. DELHI-110-092 INDIA
    MOB.#91 11 9350206132

    Reply
  3. kiran l bh

    I think Mr. sridhar should be nominated inventor of the millenium and be conferred with Noble price in science and technology .
    This breakthrough can change the entire plight of this planet .
    This bloom box , besides clean energy will eliminate water shortage , electricity shortage and outages , space shortage and above all will reduce our dependency on oil .
    I look forward to this going places sooner than later .

    Reply
  4. kola

    Hi, This sounds interesting,i would like to know wether you are seeking distributionship in africa,because energy generation is still a big market overthere.thanks.

    Reply
  5. raman govindan

    if successful, this should be comparable to the reduction of hunger and improved nutrition by the efforts of Dr. Borlaugh in introducing high yieding varieties of wheat around 60 years back.

    Reply
  6. raman govindan

    successful, this should comparable to the reduction of hunger by the efforts of dr. borlaugh in introducing high yieding varieties of wheat 60 yearsack.

    Reply
  7. longchamp

    ceramic plates and inks, in ethereal ways storing energy –
    even generating it, from (or without?) practically any source.
    fluid language, rather vaguely formatted.
    no, really – i would like to believe it too :
    the perpetuum mobile has always sounded promising,
    as a principle.

    if the guy is real (never mind ebay), it would
    be about time for a big coming-out for this technology,
    the market has been there all the time.

    and what with the ceramic alloy chobham armour in
    our modern army uebertanks, even those big fighting machines
    could probably generate their own energy
    to chase ye olde terrs to kingdom come.

    all will be well soon :)

    Reply
  8. Stew K

    Sounds great on the surface with all the hype, however you need to consider how much natural gas is used to produce how much electricity vs how much you pay per therm of gas and cost of your current kilowat, it is not magic, a fuel is still being consumped. In addition, the inventor is not saying there is no Co2 just less. also it will not be that small when scaled up for a house, now it only produces 1 KW that is nothing, light up a bulb or two. My R&D company has a unit now that will produce 7-16KW using natural gas with a ETL/UL tested emmissions of zero CO and zero – 2.6% CO2 this is 7x less then any other power source, in addition it is inexpensive, indoors, green and could take you off grid right now

    Reply
  9. M.Ameen

    It looks amazing and I would like to know more about it as I have plans to get it to my own home country[ it is one of the third world counties].
    As mechanical engineer with a good background in energy and power generating I’d love to get in contact with Mr. Sirdhar to understand and try to work out a way to use in my home country.

    Reply
  10. Justin Canham

    Before well get too excited about this let’s not forget that it is not carbon neutral. Unless biogas is used, which is a limited fuel source then fossil fuels are being used. The only other alternative is generating hydrogen from renewables but if you are doing that then why not just generate electricity directly?

    Reply
  11. Vijayanad Bhupathi

    This sounds very promising! I would like to know if you are seeking distributors in India? If so, how may I contact you?

    Reply
  12. Lowell Varney

    At $3000 for residentual use it would pay for itself in 1 1/2 years. Sounds great. Whatever happened to the magnetic motor that drove a generator, I believe it was called the hummingbird motor.

    Reply
  13. Steve Hula

    This sounds very promising! I would like to know if you are seeking distributors? If so, how may I contact you?

    Reply

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