Energy
London Mayor – from hogwash to greenwash
London Mayor Boris Johnson is full of hogwash and greenwash
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June 23, 2010
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London Mayor Boris Johnson is full of hogwash and greenwash
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The UK power regulator has introduced a new certification scheme aimed at stopping power companies from marketing ‘green’ tariffs that arent really green.
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French energy company EDF stands accused of ‘Green Jack’, high-jacking the green Union Jack which already belongs to a small eco-energy company in the UK. It is accused of promoting itself as Green, when only 6% of its out put is sourced by renewables.
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Rerev boss in his low-carbon shirt AP reports that the campus gym at the University of Oregon has installed dynamos on each of its running machines, to generate electric power. But the twittish academics freely admit the idea is not cost-effective. Its a classic example of Greenwash – pointless eco-activity where the embodied energy in the dynamos is probably double the carbon that will ever be saved.
The deal with ReRev of Florida is the latest in a growing number of college campuses and exercise clubs across the country where workouts produce watts.
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We hope she was well paidThis week saw Gossip Girl star Kelly Rutherford continuing to plug lighting products from Osram Sylvania with the switching on of their CFL-lit tree in a tacky New York office (pictured). What is going on behind the scenes in the PR department to make an event like this happen?
In recent years, the compact fluorescent light bulb (CFL) has become associated with all things environmentally conscious. This generalization can also be a curse because concerns that plagued early versions of the bulb become associated with the new product.
When it came time for lighting supplier Osram Sylvania to launch its new micro-mini Twist, the world’s smallest CFL, it enlisted the help of Weber Shandwick’s global strategic media group to make sure it got its greenie points across.
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Writer Keith Farnish takes up the cudgels to support the word “Green” in an ongoing debate over whether the word is now so over-used its meaningless.
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Big Brother’s marketing men have appropriated the word ‘Green’ to help sell us more stuff — it’s time for a new word.
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Greenwash on a grand scale as Universal launch their solar powered golf cart with Shrek in attendance
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Another absurd eco-initiative from the fading Rocker.
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NBC says it has a week of “green” programs Its hogwash – as usual.
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We reveal how British environmentalists who began the move for a global climate change concert were ousted and replaced with a series of hopeless gimmicks.
They claim Live Earth became a huge PR-driven machine with multi-national companies who have disputable green credentials – like Smart cars, Pepsi and Philips – jumping on the green bandwagon.
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