by TECHSTAR on OCTOBER 31, 2011 - 6 Comments in MOBILE, URBAN
As long ago as 1999, Scott McNealy, the CEO of Sun Microsystems, told reporters: “You have zero privacy anyway. Get over it.” Others, including the top executives of Google, LinkedIn and Facebook, have since said much the same thing.
They are right.
Privacy in 2011 is a matter of nostalgia. In the past two months, Facebook introduced “frictionless sharing,” Verizon told customers it could share their location and search strings with advertisers, and two members of Congress have called for the FTC to investigate “supercookies,” which track your activity across multiple websites and are difficult to detect and remove. These developments signal an accelerating rush to compile, index and disseminate personal data in the digital age.
There are several reasons for this, but the most important is corporate profit. Many people freely surrender personal details on social media sites or in exchange for a discount. Government agencies monitor and catalog a dizzying array of personal information, from biometrics to travel history. (more…)