Comments on: Reclaiming “Green” http://www.off-grid.net/2008/12/02/reclaiming-green/ renewable energy,survival,save money,self build,Green homes,Solar power, cheap power, 12 volt, Solar panels, Wind power, peak oil, Batteries, Inverter, Generator, Rainwater harvesting, survivalist, prepper, self-sufficient, vans, yurts, yachts, RVs Sat, 11 Feb 2012 04:28:21 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: farnishk http://www.off-grid.net/2008/12/02/reclaiming-green/comment-page-1/#comment-220488 farnishk Fri, 05 Dec 2008 10:27:18 +0000 http://www.off-grid.net/?p=2840#comment-220488 Ah, but whether one product is "green" or not is not relevant if the company exists to make a profit. I know that a mature woodland is green, that is unequivocal because it is a product of nature (albeit "allowed" to exist at the behest of civilization); I have no idea and, frankly, no interest as to whether a car or a television is "green" - they are not and can never be, so it's a non issue. There should be *no* "green market" unless it is devoid of the profit motive - without profit, interest and debt there is no motivation to greenwash: problem solved. Ah, but whether one product is “green” or not is not relevant if the company exists to make a profit. I know that a mature woodland is green, that is unequivocal because it is a product of nature (albeit “allowed” to exist at the behest of civilization); I have no idea and, frankly, no interest as to whether a car or a television is “green” – they are not and can never be, so it’s a non issue.

There should be *no* “green market” unless it is devoid of the profit motive – without profit, interest and debt there is no motivation to greenwash: problem solved.

]]> By: Nick Rosen http://www.off-grid.net/2008/12/02/reclaiming-green/comment-page-1/#comment-220473 Nick Rosen Thu, 04 Dec 2008 14:45:19 +0000 http://www.off-grid.net/?p=2840#comment-220473 TerraChoice Environmental Marketing, which advises companies on green product positioning, reviewed claims companies made about 1,018 widely sold goods. Using metrics from the FTC and the Environmental Protection Agency, TerraChoice concluded that all but one of the claims were false or could be misleading. "If truly green products have a hard time differentiating themselves from the fake ones, then this whole notion of a green market will fall apart," says Scot Case, vice-president at TerraChoice.Nick Rosen TerraChoice Environmental Marketing, which advises companies on green product positioning, reviewed claims companies made about 1,018 widely sold goods. Using metrics from the FTC and the Environmental Protection Agency, TerraChoice concluded that all but one of the claims were false or could be misleading. “If truly green products have a hard time differentiating themselves from the fake ones, then this whole notion of a green market will fall apart,” says Scot Case, vice-president at TerraChoice.Nick Rosen

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