Comments on: End of Consumerism http://www.off-grid.net/2008/07/30/end-of-consumerism/ renewable energy,survival,save money,self build,Green homes,Solar power, cheap power, 12 volt, Solar panels, Wind power, peak oil, Batteries, Inverter, Generator, Rainwater harvesting, survivalist, prepper, self-sufficient, vans, yurts, yachts, RVs Sat, 11 Feb 2012 22:39:06 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Jill http://www.off-grid.net/2008/07/30/end-of-consumerism/comment-page-1/#comment-223223 Jill Wed, 18 Feb 2009 00:36:48 +0000 http://www.off-grid.net/?p=1762#comment-223223 You know energy is not the most important thing You know energy is not the most important thing

]]> By: Freecycle Newswire » Off Grid: End of Consumerism http://www.off-grid.net/2008/07/30/end-of-consumerism/comment-page-1/#comment-220228 Freecycle Newswire » Off Grid: End of Consumerism Sat, 22 Nov 2008 22:31:01 +0000 http://www.off-grid.net/?p=1762#comment-220228 [...] Click here to read in full [...] [...] Click here to read in full [...]

]]> By: chew http://www.off-grid.net/2008/07/30/end-of-consumerism/comment-page-1/#comment-219721 chew Wed, 22 Oct 2008 09:07:02 +0000 http://www.off-grid.net/?p=1762#comment-219721 Mr. Sorrell is pretty good in looking into others business pockets however he doesn't talk about the army of people working to their WPP offices in order to produce useless online/offline advertising all day, but especially online. It is proved that online advertising in any form (banner, boxes, email...) is avoided by user. The average click rate for online advertising is 0.01% of total viewers. However, millions are spent every year in order to pump new advertising into the communication system. I am asking: maybe the time has come for companies to spend their budget toward improving their products/services instead of polluting the web and the real world with nonsense communication. Unfortunately Mr. Sorrell comes from the old off-line advertising culture. A top down culture, with a very conservative broadcaster type of logic. Like him the majority of people in the advertising industry since long time a go have stopped to question what they do. They have been doing it for to long in the same way, and like the brands and their marketing offices are well away from reality. Advertising itself has become a GRID and people are running away from it. Brand and Agencies are talking between themselves but the audience is not there anymore. Grotesque the least! Mr. Sorrell is pretty good in looking into others business pockets however
he doesn’t talk about the army of people working to their WPP offices
in order to produce useless online/offline advertising all day, but especially online.

It is proved that online advertising in any form (banner, boxes, email…) is avoided by user. The average click rate for online advertising is 0.01% of total viewers.

However, millions are spent every year in order to pump new advertising into the communication system. I am asking: maybe the time has come for companies to spend their budget toward improving their products/services instead of polluting the web and the real world with nonsense communication.

Unfortunately Mr. Sorrell comes from the old off-line advertising culture.
A top down culture, with a very conservative broadcaster type of logic.
Like him the majority of people in the advertising industry since long time a go have stopped to question what they do. They have been doing it for to long in the same way, and like the brands and their marketing offices are well away from reality.

Advertising itself has become a GRID and people are running away from it.
Brand and Agencies are talking between themselves but the audience is not there anymore. Grotesque the least!

]]> By: Robert Jones http://www.off-grid.net/2008/07/30/end-of-consumerism/comment-page-1/#comment-218210 Robert Jones Tue, 19 Aug 2008 09:50:35 +0000 http://www.off-grid.net/?p=1762#comment-218210 Sorrell is right, though it's surprising to hear him say it. And this is just one aspect of the post-consumer world - people not only want to consume less, they also want to create more. This has big implications on the whole business of branding - see my thoughts at www.wolffolins.com/brandnext.php Sorrell is right, though it’s surprising to hear him say it. And this is just one aspect of the post-consumer world – people not only want to consume less, they also want to create more. This has big implications on the whole business of branding – see my thoughts at http://www.wolffolins.com/brandnext.php

]]> By: RBruer http://www.off-grid.net/2008/07/30/end-of-consumerism/comment-page-1/#comment-217949 RBruer Thu, 31 Jul 2008 04:37:20 +0000 http://www.off-grid.net/?p=1762#comment-217949 Thanks for the great piece. As a long-time marketer and former owner of an an advertising and PR agency along the West Coast of the US, I never thought I'd see the day when the likes of Sir Martin Sorrell pronounces the end of the consumer era. That's almost heresy in his circles. Marketing, as the fuel for over-consumption and the invention of desire, is unsustainable. That's the elephant in the room of all but the most progressive marketing agencies in the world (very few of which are owned by the likes of WPP and other publicly traded holding companies). We need many more brave advertising leaders like Sir Sorrell to step forward and speak the truth to those of their kind. External critics of advertising have been around forever, but they have been largely ignored by marketers as they go about their merry way of stoking consumption. Marketers need to hear from their own that what they (we) collectively do for a living has indeed contributed to widespread ecological and social harm. That's why Sir Sorrell's statements are so important. If an advertising executive who has to answer to shareholders about his numbers every quarter voices grave doubts about endless growth (and the endless consumption growth demands), maybe marketers will finally listen. And wake up. Thanks for the great piece. As a long-time marketer and former owner of an an advertising and PR agency along the West Coast of the US, I never thought I’d see the day when the likes of Sir Martin Sorrell pronounces the end of the consumer era. That’s almost heresy in his circles. Marketing, as the fuel for over-consumption and the invention of desire, is unsustainable. That’s the elephant in the room of all but the most progressive marketing agencies in the world (very few of which are owned by the likes of WPP and other publicly traded holding companies). We need many more brave advertising leaders like Sir Sorrell to step forward and speak the truth to those of their kind. External critics of advertising have been around forever, but they have been largely ignored by marketers as they go about their merry way of stoking consumption. Marketers need to hear from their own that what they (we) collectively do for a living has indeed contributed to widespread ecological and social harm. That’s why Sir Sorrell’s statements are so important. If an advertising executive who has to answer to shareholders about his numbers every quarter voices grave doubts about endless growth (and the endless consumption growth demands), maybe marketers will finally listen. And wake up.

]]> By: Survivalist News » Off-Grid - life unplugged: End of Consumerism http://www.off-grid.net/2008/07/30/end-of-consumerism/comment-page-1/#comment-217935 Survivalist News » Off-Grid - life unplugged: End of Consumerism Wed, 30 Jul 2008 17:41:33 +0000 http://www.off-grid.net/?p=1762#comment-217935 [...] Off-Grid - life unplugged: solar, wind, hydro, architecture, smallholdings, free stuff » End of Con... Advanced industrial countries like the US and UK are moving toward a post-consumer era - less materialist and more spiritual, reports Alex Benady. [...] [...] Off-Grid – life unplugged: solar, wind, hydro, architecture, smallholdings, free stuff » End of Con… Advanced industrial countries like the US and UK are moving toward a post-consumer era – less materialist and more spiritual, reports Alex Benady. [...]

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