Talkin’ ’bout my generation
Turbines everywhere, please
Over 50 per cent of households want to generate their own power according to a survey sponsored by Utility Week magazine and management consultants Accenture. The main reason was to save money, and the environment was the second motivating factor.
The most crucial finding was the strength of appetite for microgeneration. Just over half of all participating homeowners (51 per cent) said they would be interested in generating their own power. Accenture’s UK utilities practice, had anticipated 10 to 20 per cent. Saving money was the driving factor for those interested (71 per cent).
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